Colour Variation: On-Screen Colour

Why don't my screen colours match my printed colours? The colours displayed on your screen are not an accurate representation of the colours on your final printed job. Monitors display colour using red, green, and blue (RGB) light, whereas printed materials use cyan, magenta, yellow, and black (CMYK) ink. Because these are fundamentally different colour models, an exact match between screen and print is not possible — your on-screen view is an approximation only.

When preparing your artwork, choose all colours from a Pantone Process or Solid to Process Pantone swatch book. This ensures a predictable, consistent result in the final print. If your colours are defined as a CMYK mix rather than referenced from a Pantone book, the final printed result may vary and cannot be guaranteed. To avoid unexpected colour shifts, we strongly recommend converting your colours to Pantone references before submitting your artwork.