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Choosing the right fold - Folding Guide

This guide covers every folded leaflet type available from Tradeprint — from a simple Half-Fold to a complex 8pp Roll Fold — so you can quickly identify the right fold for your print project. Whether you're printing restaurant menus, event programmes, or corporate brochures, use the descriptions below to match your content to the best fold format.

Use the comparison guide below — including the downloadable PDF reference chart — to choose the fold type and finished size that best suits your artwork and print quantity. 

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Looking for artwork help? - Folded leaflet artwork

Which folded leaflet is best for your project?

HALF-FOLD

Half-Fold Leaflet
  • Restaurant Menus: Compact and simple for dine-in or takeaway menus.
  • Informational Flyers: Perfect for summarising services, prices, or FAQs.
  • Event Posters: Doubles as a flyer or mini poster and an event schedule when unfolded.
ZFOLD

Z Fold Leaflet
  • Direct Mail Campaigns: Compact yet expandable and fold easily into an envelope. Great for storytelling or unveiling offers step by step.
  • Event Invitations: Use each panel to reveal different event details (e.g., date, venue, RSVP).
  • Maps and Guides: Useful for providing directions or quick references for locations.
WFOLD

W Fold (Zig-Zag Fold) Leaflet
  • Instruction Manuals: Break down step-by-step instructions for products like electronics or furniture.
  • Event Guides: Use separate panels for event locations, schedules, and activities.
  • Restaurant Menus: Present sections like starters, mains, desserts, and drinks in a clear, segmented way.
  • Marketing Campaigns: Showcase key aspects of a product or service, with each fold highlighting a feature or benefit.

 

ROLL-FOLD

Roll Fold (Tri-Fold) Leaflet
  • Travel Brochures: Ideal for showcasing destinations, maps, and itineraries in a structured format.
  • Event Programmes: Organise information in sequential sections, such as schedule, performers, and sponsors.
  • Product Catalogues: Feature multiple product categories, with each fold dedicated to a specific range.
  • Pricing list: Beauty salons or hairdressers can show their pricing lists and services.

 

8PP-ROLL-FOLD

8PP Roll Fold Leaflet
  • Corporate Presentations: Present a company overview, key achievements, services, and contact details in a polished, professional format.
  • Exhibition Handouts: Detail a brand's offerings, booth locations, and promotional offers across multiple folds.
  • Product Launches: Use each panel to highlight features, technical specs, use cases, and pricing for a new product.
GATEFOLD

Gate Fold Leaflet
  • Luxury Product Promotions: Create a dramatic reveal for high-end items (e.g., jewellery, watches).
  • Event Invitations: Adds a touch of elegance, with the two outer panels opening to reveal a striking central section.
  • Menu Presentation: Highlight chef specials or premium selections on the central panel.
DOUBLE-PARALLEL

Double Parallel Fold Leaflet
  • Detailed Product Brochures: Accommodates technical specifications, diagrams, and images.
  • Educational Material: Ideal for step-by-step guides, tutorials, or lessons.
  • Healthcare Info Sheets: Share detailed medical advice, procedures, or tips.
HALF-FOLD-ROLL-FOLD

Half Fold + Roll Fold Leaflet
  • Corporate Presentations: Combine an overview (half-fold) with detailed sections (roll-fold).
  • Property Brochures: Showcase homes on one side and additional details or maps on the extended panels.
  • Portfolio Showcases: Separate projects or work categories clearly.
CROSS-FOLD

Cross Fold Leaflet
  • Maps and Infographics: Particularly for large-scale illustrations or layouts.
  • Event Posters with Information: Central graphic (poster) with additional details on the back.
  • Product Launch Flyers: Unfolding creates a sense of discovery, suitable for impactful imagery.

 

 

If you don’t see the fold type you need, don’t worry! Contact us today for a bespoke quote tailored to your specific requirements.