Choosing the right fold - Folding Guide

Half-Fold Leaflet

• Restaurant Menus: Compact and simple for dine-in or takeaway menus.
• Informational Flyers: Perfect for summarising services, prices, or FAQs.
• Event Posters: Doubles as a flyer or mini poster and an event schedule when unfolded.

Z Fold Leaflet

• Direct Mail Campaigns: Compact yet expandable and fold easily into an envelope. Great for storytelling or unveiling offers step by step.
• Event Invitations: Use each panel to reveal different event details (e.g., date, venue, RSVP).
• Maps and Guides: Useful for providing directions or quick references for locations.

W Fold (Zig-Zag Fold) Leaflet

• Instruction Manuals: Break down step-by-step instructions for products like electronics or furniture.
• Event Guides: Use separate panels for event locations, schedules, and activities.
• Restaurant Menus: Present sections like starters, mains, desserts, and drinks in a clear, segmented way.
• Marketing Campaigns: Showcase key aspects of a product or service, with each fold highlighting a feature or benefit.

Roll Fold (Tri-Fold) Leaflet

• Travel Brochures: Ideal for showcasing destinations, maps, and itineraries in a structured format.
• Event Programmes: Organise information in sequential sections, such as schedule, performers, and sponsors.
• Product Catalogues: Feature multiple product categories, with each fold dedicated to a specific range.
• Pricing list: Beauty salons or hairdressers can show their pricing lists and services.

8PP Roll Fold Leaflet

• Corporate Presentations: Present a company overview, key achievements, services, and contact details in a polished, professional format.
• Exhibition Handouts: Detail a brand's offerings, booth locations, and promotional offers across multiple folds.
• Product Launches: Use each panel to highlight features, technical specs, use cases, and pricing for a new product.

Gate Fold Leaflet

• Luxury Product Promotions: Create a dramatic reveal for high-end items (e.g., jewellery, watches).
• Event Invitations: Adds elegance, with the central section unveiled as a surprise.
• Menu Presentation: Highlight chef specials or premium selections on the central panel.

Double Parallel Fold Leaflet

• Detailed Product Brochures: Accommodates technical specifications, diagrams, and images.
• Educational Material: Ideal for step-by-step guides, tutorials, or lessons.
• Healthcare Info Sheets: Share detailed medical advice, procedures, or tips.

Half Fold + Roll Fold Leaflet

• Corporate Presentations: Combine an overview (half-fold) with detailed sections (roll-fold).
• Property Brochures: Showcase homes on one side and additional details or maps on the extended panels.
• Portfolio Showcases: Separate projects or work categories clearly.

Cross Fold Leaflet

• Maps and Infographics: Particularly for large-scale illustrations or layouts.
• Event Posters with Information: Central graphic (poster) with additional details on the back.
• Product Launch Flyers: Unfolding creates a sense of discovery, suitable for impactful imagery.